Publisher's Synopsis
As Morocco seeks to establish itself on the world market as a competitive economy, it is a real breeding ground for SMEs. These companies make a positive contribution to economic prosperity through the creation of wealth, jobs and improved living standards.What's more, SMEs are engines of growth, job creation, economic and social development and poverty reduction.Moreover, the contribution of SMEs to innovation has increased in recent years: as innovation becomes more plural due to the changes it exerts on the economy (technological, social and institutional...), access to it becomes easier and more accessible to SMEs thanks to the digital transition, the social logic of sustainable development and corporate social responsibility. Encouraging and stimulating innovation in SMEs over the long term therefore has a dual purpose: to help improve productivity within these structures and reduce the pay gap between SMEs and large companies; and to help establish the determinants of inclusive growth.
