Publisher's Synopsis
For over 30 years, air transport has made great progress in terms of security and safety. Every year the new systems save about $2 billion - and every year the same industry loses about $5 billion, in a market which grows at an average of 5% a year. Something is clearly wrong. Jean-Louis Baroux has been working in the airlines industry for over 40 years. In this book, he presents a global vision for air transport and examines why only low-cost airlines are profitable. As for the rest, Baroux argues that they have lost touch with their clients and passengers, which is one of the main reasons why they have become unprofitable. He analyses the way air transport is managed and provides much-needed ideas and suggestions to make the industry profitable again.
