Publisher's Synopsis
Entrepreneurs are the masters of change in the modern business environment: visionary, flexible, innovative. Large, established organizations look ponderous in comparison - but they need to change too, now more than ever. Can they learn from entrepreneurs? Or is the culture clash just too great? Mike Southon and Chris West, authors of the bestselling The Beermat Entrepreneur, believe that established institutions can harness the entrepreneurial passions and skills of their people. In this book, they show how. They do not claim it's easy. Many pitfalls and dangers await the intrepid 'intrapreneur' and his or her boss - but this book will reveal how these can be overcome, and the goal of a vibrant, innovative and motivated organization achieved.'I recommend this entertaining and thoughtful book to all management eager to make a difference to their companies and to the world around them'Sir John Rose, CEO, Rolls Royce'This is how to do corporate renewal in a clear practical and pragmatic way - essential reading for CEO's who want to make a lasting difference'John Bates, Adjunct Professor of Entrepreneurship at London Business School
