Publisher's Synopsis
Europe's best selling business environment text'The Business Environment is used as the cornerstone book for our business module. It is an ideal reference text that sympathetically introduces students to the business environment. It is useful not only for those who have some knowledge of business but also for those new to the subject, and can be used throughout their three years of study.'Jane A K Silver, Senior Lecturer in International Business and Strategy, University of Salford'A very readable text that presents appropriate frameworks and encourages the exploration of their applications via relevant case studies'Rob Thomas, Principal Lecturer in Business Environment, University of PortsmouthThe Business Environment examines the external influences on business organisations. It is designed specifically for students taking a first module on a business or business-related degree, HND, MBA or professional course.;Now accompanied by an interactive Companion Website For students: *Self-test questions, web links and further learning resources For lecturers: *Instructor's manual, PowerPoint slides and multiple choice questions for use in class For lecturers and students in Scotland and Ireland:*Specific cases and references relevant to Scotland and Ireland Dr Ian Worthington and Chris Britton are both Principal Lecturers in the Department of Strategy and Management at Leicester Business School, De Montfort University.
