Publisher's Synopsis
Media distribution refers to the process of promoting content primarily to online viewers through different channels in several media formats. These channels can be classified into three distinct groups, namely, paid, owned and earned media channels. The entertainment and media industry includes television, print, film and radio. Media entities mainly comprise digital and social media presence. Digital media has played an important role in restructuring working models for television, publishing, music and film industries. This technology has made entertainment more convenient, accessible and affordable to customers. The topics included in this book on the business of media distribution are of utmost significance and bound to provide incredible insights on monetizing film, TV and video content in an online world to readers. Coherent flow of topics, student-friendly language, and extensive use of examples make it an invaluable source of knowledge.
