The Challenge of BRIC Multinationals

The Challenge of BRIC Multinationals - Progress in International Business Research

First edition

Hardback (23 Nov 2016)

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Publisher's Synopsis

This PIBR volume examines a number of idiosyncratic elements in the internationalization strategies of BRIC MNEs and, in particular, in their relationship with home country policies: 

1. The theoretical challenge: do we need different or more specific theories of EMNEs to assess the phenomenon of BRIC multinationals? 
2. The empirical challenge: what marks the changing position of BRIC countries in the world economy? 
3. The managerial challenge: with the coming of age of a new breed of multinationals, what distinguishes BRIC multinationals from other (emerging market) multinationals? 
4. The policy making challenge: what impact have MNEs from BRIC countries had on their domestic economy?

Book information

ISBN: 9781786353504
Publisher: Emerald Group Publishing Limited
Imprint: Emerald Publishing
Pub date:
Edition: First edition
DEWEY: 338.88
DEWEY edition: 23
Language: English
Number of pages: xxiii, 672
Weight: 1118g
Height: 171mm
Width: 158mm
Spine width: 42mm