Paperback (01 Jun 1996)
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This is a practical guide for those who have to make the most of a small marketing budget. Included are sections on image, identity and branding, advertising, public relations, direct mail, market research, and developing a marketing strategy.
| ISBN: | 9781873860977 |
| Publisher: | Directory of Social Change |
| Imprint: | Directory of Social Change |
| Pub date: | 01 Jun 1996 |
| DEWEY: | 361.70688 |
| DEWEY edition: | 20 |
| Language: | English |
| Number of pages: | 202 |
| Weight: | -1g |
| Height: | 244mm |
| Width: | 169mm |
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