Publisher's Synopsis
Design thinking started out as a process for creating new technology and products. Today, the method is widely used for all kinds of business and personal projects. Design thinking is fundamentally human-centred, and in business, it has become a key process for solving problems by prioritizing the consumer's needs above all else.
This book explains the core principles of design thinking. It provides practical advice on how you can use design thinking to create products and services that are more innovative and of lasting value to consumers. Written by an innovation expert, the book contains real-life examples of how design thinking can be applied to different scenarios and how it made the difference between success and failure.
