Publisher's Synopsis
In this recipe for business survival the author demonstrates the need for electronic baptism and shows how to 'eConstruct' an enterprise. He discusses the meaning of an eBrand and the reality of an eChannel in the 21st century.
The Electronic B@zaar From the Silk Road to the eRoad
Hardback (11 May 2000)
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Book information
| ISBN: | 9781857882582 |
| Publisher: | Hodder & Stoughton |
| Imprint: | Nicholas Brealey Publishing |
| Pub date: | 11 May 2000 |
| DEWEY: | 338.064 |
| DEWEY edition: | 21 |
| Language: | English |
| Number of pages: | 256 |
| Weight: | 620g |
| Height: | 237mm |
| Width: | 162mm |
| Spine width: | 38mm |
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