Publisher's Synopsis
With the emergence of English as the official language of business worldwide, It is critical that business writers produce clear, concise communication. Written communication is like a corporate ambassador: individuals and companies will be judged by the professionalism evident in their business writing. The handbook offers a lesson-on-every-page format for ease of use and for instant comprehension. The best way for a user to fully understand the writing concepts presented in this handbook is to follow the examples attached to each lesson. To further assist the user in mastering business writing, there are over 30 template-like writing samples with guidelines. In fact, users could simply follow the format of these writing samples and fill in their own content. Should the user be tasked with putting together newsletters or a visual piece (invitations, announcements, etc.), there is a section devoted to graphics, design, fonts, and visual layouts. This handbook consists of five stand-alone sections: composition basics; usage; writing style and structure; proposals and reports; visual design. This handbook has been a favourite of corporations, universities and colleges, and international users. Note: there is no discrepancy between British, Canadian, and American usage.
