Publisher's Synopsis
The Internet Marketing Strategy Book provides you and your business with an easy-to-understand guide to success in Internet marketing. Today's Internet offers a dizzying array of opportunities for greater visibility: Blogs, Facebook, YouTube, Twitter, mobile websites, SEO, AdWords, and other methods are now being used to gain advantage in the business arena. The difficult reality for many entrepreneurs is that they need to embrace these methods in order to stay competitive. The risk of ignoring them is too great. Yet, how are small businesses supposed to learn and implement these (often complex) methods? This book addresses this challenge head-on, helping business people to create a strategy that is effective and REALISTIC. In a succinct way, this book explains: -What a particular aspect of Internet marketing is. -Whether it is right for your business. -Various ways it could be helpful. -The most important things to know about it. -The most important things to do with it. -The most important things NOT to do with it. Time is a precious resource, and this book will help you make good use of yours. To provide the key information in a clear and efficient way is the motivation behind The Internet Marketing Strategy Book. The Parts of This Book 1.Get Your Website Right. This part comes first because a website plays an important role in almost any Internet marketing strategy. This part explains the qualities that make a website effective, how to gather elements needed, and systems for creating and managing your own website. 2.Early Stage - Must Dos. Once you have a website, there are a few things that are important to do right away. This section explains them, with topics including: analytics, webmaster tools, registering for local search engine listings, building citations, blogging and mobile websites. 3.AdWords/PPC. In this author's opinion, PPC advertising is the best way to start growing your business immediately. The opportunity is tremendous; however, there is a steep learning curve. This section explains the key fundamentals to get you started in the PPC arena. 4.Search-Engine-Optimization (SEO). Learning to create web pages that rank high in search engine results is a valuable method of Internet marketing. This section explains how to optimize your web pages in order to rank higher in "organic" search results. 5.The Social Web for Business. "Like us on Facebook!" "Follow us on Twitter!" These phrases are all around us. Do businesses really need to jump on that bandwagon? This section will answer that question and many others. It covers important aspects of the most prominent social platforms. 6.YouTube, Email Marketing, Podcasting, & Craigslist. This section covers marketing methods that offer wide visibility and immense potential. It's hard to overestimate the power they have. This section explains important aspects of each. 7.Ten Amazing Tools & Timesavers. Software has come a long way in recent years, and it's important to take advantage of the powerful tools that are available. This section features ten of the most useful tools, programs, and services available today. 8.Ten Timeless Marketing Principles. This section highlights ten principles that are important to apply in all of your marketing efforts. They are invaluable for understanding how customers make buying decisions, and how you can influence them. 9.Ten Things Every Entrepreneur Should Know. Succeeding as an entrepreneur requires a number of abilities, disciplines, and considerations. This section outlines some of the most important ones to understand and apply for your success. 10.Putting Your Plan into Action-Realistically. This last part brings it all together to help you prioritize and make decisions about how to proceed. Considering your options carefully, prioritizing your methods wisely, and executing your plan relentlessly is the way for you to move forward.
