The Marketing of Tourism Products

The Marketing of Tourism Products Concepts, Issues and Cases

Paperback (01 Sep 1996)

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Publisher's Synopsis

Marketing Tourism Products explains the role of marketing within tourism management and the related areas of leisure and hospitality management

Book information

ISBN: 9780412573200
Publisher: International Thomson Business
Imprint: International Thomson Business
Pub date:
DEWEY: 338.479100688
DEWEY edition: 20
Language: English
Number of pages: 540
Weight: 333g
Height: 246mm
Width: 189mm
Spine width: 25mm