The New Business Road Test

The New Business Road Test What Entrepreneurs and Executives Should Do Before Writing a Business Plan - Financial Times Series

2nd Edition

Paperback (15 Jun 2006)

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Publisher's Synopsis

Building on lessons learned by studying numerous entrepreneurs, this book details the author's seven domains model for assessing new business ideas. The model is comprised of four market and industry domains and three related to the entrepreneurial team.

Book information

ISBN: 9780273708056
Publisher: Pearson Education
Imprint: Financial Times/Prentice Hall
Pub date:
Edition: 2nd Edition
DEWEY: 658.022
DEWEY edition: 22
Number of pages: 305
Weight: 636g
Height: 234mm
Width: 156mm
Spine width: 22mm