Publisher's Synopsis
The New Marketing Manifesto sets out the 12 new marketing rules for anyone aiming to build tomorrow's successful company. The book contains case studies of well-known companies which are pioneering the new rules of marketing.
The New Marketing Manifesto The 12 Rules for Building Successful Brands in the 21st Century
Paperback (13 Jul 2000)
Not available for sale
Includes delivery to UK
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Book information
| ISBN: | 9781587990243 |
| Publisher: | Texere |
| Imprint: | Texere |
| Pub date: | 13 Jul 2000 |
| DEWEY: | 658.827 |
| DEWEY edition: | 21 |
| Number of pages: | 254 |
| Weight: | 260g |
| Height: | 191mm |
| Width: | 129mm |
| Spine width: | 21mm |
