Publisher's Synopsis
"If you're preparing to run a presidential campaign, and only have time to read one book, make sure to read Sam Popkin's The Reasoning Voter. If you have time to read two books, read The Reasoning Voter twice."-James Carville, Senior Stategist, Clinton/Gore '92
"A fresh and subtle analysis of voter behavior."-Thomas Byrne Edsall, New York Review of Books
"Professor Popkin has brought V.O. Key's contention that voters are rational into the media age. This book is a useful rebuttal to the cynical view that politics is a wholly contrived business, in which unscrupulous operatives manipulate the emotions of distrustful but gullible citizens. The reality, he shows, is both more complex and more hopeful than that."-David S. Broder, The Washington Post