Publisher's Synopsis
The Search Engine Marketing Kit is a complete and up-to-date guide on the world of search engines. You'll learn optimization, keyword selection, and pay-per-click strategies that have been reviewed by today's leading experts.
Included in the kit is information on optimization for large complex web sites, including optimizing content management systems and Flash animations, and working around duplicate content and various server issues.
The Search Engine Marketing Kit is divided into nine chapters:
Understanding Search Engines
Search Engine Optimization
Advanced SEO & Search Engine Friendly Design
Pay-Per-Click Advertising
Link Building
Running a Search Engine Marketing Business
Case Studies
Interviews
Tools
Get over a dozen pages worth of reviewed resources and tools to help you with your search engine marketing efforts, including reviews of analysis tools, PPC tools, and various keyword research services.
When you order The Search Engine Marketing Kit, 2.0, you'll receive a binder with 341 letter-size pages of detailed how-to information, tips and strategies that you can put to use immediately.
The CDROM
You'll also receive a CD-ROM packed with tools and documents, for use in your own search engine marketing efforts or as part of your search engine marketing business.
- Sample SEM Proposal
- Client Assessment Form
- Keyword Analysis Worksheet
- Directory Planning Worksheet
- Sample SEO Presentation
- Process Flowchart
- Sample SEM Services Agreement
- Site Review Checklist
- ... and more!
