Publisher's Synopsis
In The Secret of the Double Pipeline, Bob Bly-the man McGraw-Hill calls "America's top copywriter"-reveals field-proven strategies that can double or even triple your marketing results. So your business makes you more money-allowing you to attain a happier and more abundant life.
Including:
** Use the secret of the "double pipeline" to generate an unending stream of leads and orders. See page 5.
** Master the "Motivating Sequence" for writing kick-butt sales letters. Page 60.
** The secret of getting your ideas across with "content amplification." Page 175.
** Get prospects to act now using the "evergreen urgency" gambit. Page 172.
** Close more sales thanks to "the drop in the bucket" technique. Page 149.
** Grab your reader's attention with powerful "value-added" copy. Page 26.
** Bond with your customers using the secret of "transparency." Page 7.
** And so much more.
