Publisher's Synopsis
A comprehensive course, written by experts, which gives the ambitious manager who doesn't have time to go back to college all the essential skills for business success As the world of business continues to change, it is becoming more and more crucial for managers to have a thorough understanding of all the complex issues involved in the successful running of a business. To keep up with the challenges, they need to accumulate a wide portfolio of specific skills. But not everyone can spare the time to go to college. The Shorter MBA is a comprehensive course which concentrates on all the key areas of running a business. Compiled and edited by a management consultant and a management training specialist, each chapter is written by an acknowledged expert in the field, and provides practical tips and techniques. Areas covered include marketing strategy, business development, turning around a loss-making business, selling and negotiating, time management, decision making, human resource management and finance and accounting. In the highly competitive new world of the `delayered' organization, where managers have to fight harder for fewer jobs, individuals need to forge their own fast track to success. The Shorter MBA provides all the tools needed for those who want to be high fliers.
