Paperback (01 May 1999)
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Today, theatre competes with many forms of entertainment for people's leisure time. So how does a theatre attract and maintain the audience it needs? This book tells you how, providing essential information on advertising to motivate ticket-buyers, creating attention-getting mailings, using newsletters, numerous successful marketing and promotion tips, why audiences don't come, and much more.
| ISBN: | 9780325001135 |
| Publisher: | Heinemann USA |
| Imprint: | HEINEMANN US |
| Pub date: | 01 May 1999 |
| DEWEY: | 659.29792 |
| DEWEY edition: | 21 |
| Language: | English |
| Number of pages: | 146 |
| Weight: | 231g |
| Height: | 230mm |
| Width: | 154mm |
| Spine width: | 10mm |
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