Publisher's Synopsis
An introduction to the Tipping Point theory explains how minor changes in ideas and products can increase their popularity and how small adjustments in an individual's immediate environment can alter group behavior.
Book (01 Jan 2003)
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An introduction to the Tipping Point theory explains how minor changes in ideas and products can increase their popularity and how small adjustments in an individual's immediate environment can alter group behavior.
ISBN: | 9781587243936 |
Publisher: | Wheeler Pub. |
Imprint: | Wheeler Pub. |
Pub date: | 01 Jan 2003 |
DEWEY: | 302 |
DEWEY edition: | 21 |
Language: | English |
Number of pages: | 365 |
Weight: | 676g |
Height: | 245mm |
Width: | 159mm |
Spine width: | 30mm |