Publisher's Synopsis
If you're looking for a grammatically well-written book by someone with an MBA that will put you to sleep; this is the wrong book for you. However, if you're looking for a book written by someone who has spent 20 years in the trenches of sales, succeeding AND failing over and over so that you can learn from their efforts and improve your career....READ THIS BOOK! The late, great, Zig Ziglar once said: "You can get anything you want in life if you are just willing to help enough other people get what they want." Those words have been a constant inspiration in my sales career so I want to help you get what you want. That said, I believe that everyone who gets into sales really wants to be successful but most of them, like me, start out with little or no direction, knowledge or training on how to reach that goal of success. This means that we start out "stupid" in our sales career. When we don't know what we're doing, we look for advice from our peers but unfortunately they have little more training than we do, they've just got the experience of 'time served' so technically, they're "stupid" too. I'm not saying it to be mean because it's not totally their fault, their manager was probably "stupid" too and his manager probably was too. In sales, too many of us have learned from those who did their best but really didn't have the knowledge, talent, or ability- to give us what we needed to be successful so the stupid cycle just keeps going. This book will show you how to completely F*$K up your sales career. Hopefully this book will put a few smiles on your face while sharing real life examples of epic sales failures as well as solid practices for how to 'Stop the Stupid'."
