Publisher's Synopsis
An insightful and informative guide to how the top advertising, marketing and PR companies achieve their success in this highly competitive sector. Using interviews with senior management and HR personnel as well as extensive research and analysis, The Corporate Research Foundation's panel of independent experts have compiled a series of in-depth profiles of the most successful companies in the UK in the marketing, advertising and PR sector. With star ratings, best and worst features and key facts and figures, as well as performance assesments, this user-friendly guide demonstrates the best practices of these high-performing organizations.
