Publisher's Synopsis
A compendium of trademark law that provides practitioners of trademark and unfair competition law with a contemporary synthesis of developing topics in the field. Coverage includes: basic principles of trademark and unfair competition law; the creation and maintenance of trade identity rights; trademark registration; loss of rights; infringement of trademark rights; defences; trade identity law (including discussions of dilution, misrepresentation, trade dress, misappropriation, distinctive advertising and merchandising and the right of publicity); jurisdiction; remedies; and governmental regulation. The price includes three months of updates.
