Publisher's Synopsis
"A major contribution to thinking about transcultural management." Leadership and Organisation Development Journal . In today′s increasingly international business world there is a pressing need for business people to be able to manage effectively across cultural barriers and to understand the dynamics of transcultural relationships. Highly successful in hardback, Transcultural Management is now available in paperback for students of strategy and management and for those managing in a multi–cultural environment or trading internationally across cultures. Combining theory with practical examples, Koopman shows how companies should restructure and develop to operate successfully across the barriers on a global scale.
