Publisher's Synopsis
Transformed Communication Codes in the Mediated World: A Contemporary Perspective offers a comprehensive exploration of the profound shifts in communication practices catalyzed by the global COVID-19 pandemic. This book serves as an essential compendium of research, shedding light on the multifaceted implications of these changes across various domains. In the wake of the COVID-19 outbreak, communication paradigms underwent an unprecedented transformation, birthing an urgent need for rigorous research and analysis. This book orchestrates a symphony of scholarly endeavors, bringing together a collection of meticulously crafted research that dissects the intricate facets of this transformation. By examining the effects of the pandemic on communication practices, this volume presents a compass guiding readers through the altered landscapes of media, film, public relations, advertising industries, and more. The book offers a multidimensional lens to explore this transformative period. It delves into the immediate effects of COVID-19 on communication practices, unraveling how platforms like WhatsApp influenced employee efficiency and how medical professionals navigated delicate conversations with patients in the pandemic's aftermath. It also shifts the spotlight onto the evolving media landscape, dissecting changes in film production, advertising campaigns, and the very nature of media itself. Education's recalibration in the digital realm also takes center stage. The book unpacks the experiences of educators teaching technical courses online, investigates the evolving relationship between learning styles and socialization among university students, and contemplates the dichotomy between online and offline learning. Finally, the book ventures into the virtual world, exploring the dynamics of online discourse for social action, hashtag activism, mobile news consumption, and digital data security strategies. As a vital resource for educators, scholars, and students, it offers a repository of case studies, theoretical insights, and practical implications. From examining communication practices within the pandemic era to exploring novel media dynamics, this book casts a wide net, capturing the essence of an era marked by unprecedented global change.
