Publisher's Synopsis
"Unforgettable solves a vexing business problem: how do you tell great stories in a corporate environment? The business world is different from the publishing world. Novelists and how-to authors aren't immersed in a tug-of-war between case study production and authentic storytelling. They aren't juggling a 90-second time slot in an event agenda with the overarching goal of driving sales. They don't need to reach different audiences at various altitudes, and they don't battle against firmly entrenched yet classically dull marketing lingo. Perhaps most important, they don't face the same type of political battles. In Unforgettable: New Rules for Business Storytelling, you will learn everything you need to know to create great business stories. First, you will find a precise definition of business storytelling-one that actually works in the business world. Next, you will learn when to tell a story, when not to, and how to make storytelling
