Paperback (22 Aug 1994)
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A guide to making good decisions and to getting the information you really need to manage successfully. It covers techniques for: identifying the right information; collecting the information; presenting marketing; internal marketing; and monitoring results and feedback.
| ISBN: | 9780273605072 |
| Publisher: | Financial Times Prentice Hall |
| Imprint: | Financial Times Prentice Hall |
| Pub date: | 22 Aug 1994 |
| DEWEY: | 658.83 |
| Language: | English |
| Number of pages: | 192 |
| Weight: | 340g |
| Height: | 234mm |
| Width: | 156mm |
| Spine width: | 12mm |
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Paperback
Published 18 Jun 2020
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