Paperback (14 Aug 2006)
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Provides first-time marketing students from basic principles such as 'what product should I market?' to more specialised topics such as 'Relationship Marketing'. This comprehensive 4th edition considers how we often talk about ourselves in marketing terms.
| ISBN: | 9781405839471 |
| Publisher: | Pearson Education |
| Imprint: | Financial Times/Prentice Hall |
| Pub date: | 14 Aug 2006 |
| Weight: | 2822g |
| Height: | 274mm |
| Width: | 214mm |
| Spine width: | 53mm |
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Paperback
Published 18 Jun 2020
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