Publisher's Synopsis
Real People, Real Choices Videos featuring interviews with six of the real marketers from the text transport students from the abstract environment of the classroom to the exciting dynamic world of real-life contemporary marketing practice. The marketers share their experiences as they discuss the challenges they face and decisions they make every day.
In addition to the Real People, Real Choices videos, Pearson offers a video library of exciting and all-new segments. All segments are available online and on DVD. Instructors can also choose to have the DVD shrink-wrapped with this text for students. See your Pearson sales representative for details.