Hardback (17 Dec 2018)
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Viral Media: A Digital Production Marketing Guide for Advertisers, Journalists, and Public Relations Professionals demonstrates how to integrate multiple forms of media into a successful ad campaign, newscast, promotional event, TV show, or feature film so that the content stands out and gains attention in a world oversaturated with media.
Section I provides students with an overview of the main stages of the digital media production process, discusses personn
| ISBN: | 9781516573073 |
| Publisher: | Cognella Academic Publishing |
| Imprint: | Cognella Academic Publishing |
| Pub date: | 17 Dec 2018 |
| Language: | English |
| Number of pages: | 364 |
| Weight: | 966g |
| Height: | 254mm |
| Width: | 203mm |
| Spine width: | 21mm |
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