Publisher's Synopsis
Wheels Up: Airline Business Plan Development explains the fundamentals of strategic business planning as they apply to the airline industry, the only book available that educates the reader on all phases of development from 'dream' to commercial operations. The previous two editions concentrated on air-carrier business plan development, but the third edition marks a major evolution and expansion by adding to this a whole new section of nine chapters dedicated to implementing the plan once it is fully developed. For existing air carriers, there is a focus on the restructuring process which includes development and implementation. The text makes clear the differences between business planning and strategic planning. - - The book is written for two main audiences: academia (undergraduate/graduate aviation and/or general business programs) and the aviation industry (airlines, airports, government agencies, consultants, financial institutions, legal firms, airline start-up entrepreneurs). A detailed PowerPoint presentation highlighting each chapter is available free of charge from the publisher on request. -
