Publisher's Synopsis
Analyzes the purchasing psychology of the modern consumer, provides information business managers can incorporate into a successful marketing program, and shows how to identify potential markets.
Why They Buy American Consumers Inside and Out
Paperback (23 Aug 1989)
Not available for sale
Includes delivery to the United States
Out of stock
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Book information
| ISBN: | 9780471621270 |
| Publisher: | John Wiley & Sons, Inc. |
| Imprint: | John Wiley & Sons, Inc. |
| Pub date: | 23 Aug 1989 |
| Language: | English |
| Number of pages: | 352 |
| Weight: | 510g |
| Height: | 230mm |
| Width: | 147mm |
| Spine width: | 24mm |
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