Publisher's Synopsis
The Learning Point Presentations School, in the City of London, caters mainly for senior people in banking, insurance, accounting, consultancy, law and financial services. Its highly successful courses on presentations are based on a radical approach derived from extensive research into what actually works. - - Now, for the first time, the essence of those courses has been made available in book form. The result is an eminently practical guide that, in brisk, no-nonsense fashion, shows you how to construct and deliver a winning presentation. The topics covered include: - - ò analysing your audience - ò effective opening and closing - ò delivering the correct messages - ò key visual aid templates - ò handling questions and negative reaction. - - The text is supported by numerous checklists and planning formats. There is even a 'fast track' for anybody wanting to master the key points with a minimum of study. - - If you are pitching for serious business or otherwise dependent on the quality of your formal presentations, then this is the book that will make the difference.
