Publisher's Synopsis
33 Ways to write believable content. Many of these techniques were discovered during research and testing in university laboratories, using fMRI brain mapping imagery. They are quite literally proven, to engage a reader. It goes beyond writing copy, beyond traditional techniques, entering into covert persuasion. If you don't know these 33 methods, you could be wasting the most lucrative and liquid resource you have--your readers. Some of the topics are these: How to write multidimensional copy. How to write pictures. 3 ways to covertly build brand authority into your copy. When and how to use 4 different types of questions. How and when to use copy steroids, and micro-sentences. How to intensify any message, by saying less. How to increase sales and customer loyalty at the same time. How to write story that generates emotional power. How to write copy for both left and right brain perception and why you absolutely have to. Copywriting is changing forever, don't get left behind.
