Publisher's Synopsis
Working with Universities is a practical and informative guide for small to mid-sized companies looking to gain a competitive and profitable edge by working in partnership with universities. Universities offer businesses the perfect combination of knowledge and innovation that can be developed into profitable commercial ventures through businesses. There are a number of opportunities for businesses and universities to work collaboratively for mutual benefit, including research and development, bespoke market research and testing, Knowledge Transfer Partnerships, intellectual property development as well as university business incubation projects and spin out enterprises. Written in a practical, jargon free way to help managers get the best source of advice and information in the knowledge economy.
Many of the UK's top universities successfully collaborate with businesses on a range of innovative and enterprising ventures, 4 out of the top 6 university research and development centres are based in the UK and this book looks at some of the best case studies of profitable partnerships from UK institutions. Plus all the information and advice businesses need when looking to work with universities, including:
How universities can help businesses - the value of universities to entrepreneurs and innovators
Commercial and academic priorities - how they differ and how that applies to partnerships
Research and development - the best centres and expertise
The new models of innovation - the current trends, programmes and options for partnerships
Adam Jolly is an expert business writer, author and editor specialising in the management of growth, innovation, technology and risk. He has written several books for businesses looking to profit out of innovation, including The Handbook of European Intellectual Property Management; Clean Tech Clean Profits and The Innovation Handbook.
