Publisher's Synopsis
Everything you do and say communicates SOMETHING. As a leader, communication is vital. The question becomes, "If you know that you are constantly communicating, don't you want to do it effectively?" David Grossman, author and award-winning leadership communication expert, has spent his career helping leaders at some of the world's best-known companies use communication to be more successful and to become leader communicators(tm). In this book, Grossman shares his proprietary Grossman Methodology, utilising proven communication strategies and real-time approaches with 'try it today' lessons and tools to help leaders minimise the downsides of change in which business can be stopped, slowed, or interrupted, turn employee apathy, scepticism, and confusion into engagement, and maximise the upside of change to accelerate business results. Whether you are running a thriving organisation, trying to create growth in your company, or leading under the pressure to do more with less, you are always communicating. You Can't Not Communicate is the definitive resource for using communication to drive business results, manage change, and engage your employees.
