Your Foolproof Guide to Easily Managing PR for Your Small Business A Practical Step-by-Step Guide That Will Show You How to Successfully Build Your Brand & Knowledge, Saving Time & Money

This is an informative, in-depth introduction to PR, for small business owners. It provides valuable insight on how PR works, how to develop a strategy and tactical programme for your business, which you can easily operate alongside your business demands. This book is for is for you if:

• You want a comprehensive, practical understanding of PR - realistic and straight-forward.
• You are launching or in charge of a business/brand and want to understand all the various elements in more detail.
• You plan to manage your own PR in-house - this will give you enough information to do this.
• You are an entrepreneur or manager who needs to know more to manage staff and agencies effectively.
• You want a realistic, no-nonsense guide with practical advice and insight.
• You need to establish a press office function for your business.
• You are daunted at the thought of managing your own PR and don't know where to start.
• You are interested in finding out more about PR as a possible career path.
• The content and principles of this course can apply across most sectors with a UK focus but work particularly well for product/service businesses or consumer offerings.