Publisher's Synopsis
Whether you're writing a sales letter, blog post, email, social media update, video title, or article title, learning how to craft the perfect headline can make it or break it. This book provides a drop dead simple, step-by-step formula that will have you crafting killer headlines in no time!
What you'll learn in this book
Understanding and harnessing "market desire" An easy way to tell your prospects "exactly" what they want to hear about your product or service How great copywriting almost forced an Apple fanatic to throw his iPhone off a cliff Why so many headlines fail to do their job - and how to avoid it Much more...,, and
