Publisher's Synopsis
Everybody has different skills, strengths, and weaknesses, yet in sales, we are often told there is one way to do the job. However, in my decades in the sales industry, I have seen salespeople find success in a multitude of ways. The truth is that there are many ways to succeed as a salesperson. A successful salesperson is someone who has figured out what works for them and what suits their strengths, along with how to overcome their weaknesses. The purpose of this book is to make it easier for you to develop a way to make sales that works for you and discover what style of salesperson you are most suited to be.
This book covers three main areas of sales.
- Section 1 deals with how we think about sales and developing a better understanding of what goes into a sale and why people buy from us.
- Section 2 is about developing new skills and understanding how to differentiate yourself in the competitive sales market.
- Section 3 is the introduction to the concept of having different selling styles; these are general categories of the different types of salespeople and an understanding of how they can successfully make the connection with their prospects in order to make the sales.
This book is about helping you to think for yourselves. It is not intended to be a step-by-step guide where you're told exactly what to do in order to make the sales. I encountered that often enough in my sales career, where I was told exactly what to do and that there was only one way to do things. The truth is that you are a unique individual, and the goal is to find your way to be a successful salesperson.
