Publisher's Synopsis
In today world where every business has to fight for a share of the customers' attention, marketing plays a huge role in boosting the number and interest of a company's clientele. With the gradual increase in the number of small and large businesses that have sprung up in the last two decades, domestic and international markets have become saturated with suppliers, manufacturers, and intermediaries, all striving to be the first ones to make it to the end of the chain.
