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£22.99
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ISBN: 9780471690160 - Kellogg on Branding Kellogg on Branding
Tybout, Alice M , Calkins, Tim A M Tybout, Tim Calkins

ISBN10: 0471690163  ISBN13: 9780471690160
Publisher: John Wiley and Sons Ltd John Wiley & Sons Inc
Format: Hardback
Publication date: 25 Oct 2005
Kellogg on Branding is an authoritative anthology of the latest insights, theories, and practices revolutionizing branding from the renowned Kellogg School of Management at Northwestern University. Properly managed, brands can be a company's most... More