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ISBN: 9780844202938 - Competitive Intelligence for the Competitive Edge Competitive Intelligence for the Competitive Edge
Alan F Dutka

ISBN10: 0844202932  ISBN13: 9780844202938
Publisher: NTC Publishing Group,U.S.
Edition: illustrated edition
Format: Hardback
Publication date: 01 Feb 1999
Competitive Intelligence for the Competitive Edge unlocks the secrets to competitive intelligence - the process of collecting, analyzing, and acting upon information about your competitors and the competitive environment. This book shows you how... More

£18.99
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ISBN: 9780844235868 - AMA Handbook for Customer Satisfaction AMA Handbook for Customer Satisfaction
Alan F Dutka

ISBN10: 0844235865  ISBN13: 9780844235868
Publisher: McGraw-Hill Education - Europe McGraw-Hill Contemporary
Edition: New edition
Format: Paperback
Publication date: 01 Aug 1995
AMA Handbook for Customer Satisfaction unlocks the secrets to planning and implementing a comprehensive customer satisfaction program-the linchpin of any effective marketing operation in the 1990s and beyond. More

£36.99
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New & used from £0.73
ISBN: 9780844234540 - AMA Handbook for Customer Satisfaction AMA Handbook for Customer Satisfaction
Alan F Dutka

ISBN10: 0844234540  ISBN13: 9780844234540
Publisher: McGraw-Hill Education - Europe McGraw-Hill Contemporary
Format: Hardback
Publication date: 01 Jun 1993
Unlock the secrets to planning and implementing a comprehensive customer satisfaction program with this easy-to-apply introduction to the principles of customer satisfaction research. Step-by-step guidelines and dozens of examples from Burger... More

£14.99
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ISBN: 9780658000591 - Competitive Intelligence for the Competitive Edge Competitive Intelligence for the Competitive Edge
Alan F Dutka

ISBN10: 0658000594  ISBN13: 9780658000591
Publisher: McGraw-Hill Education - Europe McGraw-Hill Contemporary
Edition: New edition
Format: Paperback
Publication date: 01 Jan 2000
Exploring one of the hottest topics in marketing today, this book provides targeted strategies for using competitive intelligence to gain the corporate upper hand. Included are tools, tips, and case studies that cover interpreting clues and data... More

£29.99
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New & used from £16.76
ISBN: 9780844234434 - State of the Art Marketing Research State of the Art Marketing Research
A B Blankenship, George Edward Breen, Alan F Dutka Dutka, Alan F

ISBN10: 0844234435  ISBN13: 9780844234434
Publisher: NTC Publishing Group,U.S.
Edition: 2nd Revised edition
Format: Hardback
Publication date: 01 May 1998
This completely revised and updated edition of State of the Art Marketing Research is still the only comprehensive, all-in-one resource for planning, conducting, and applying marketing research in today's results-oriented environment. More

£14.67
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New & used from £13.17
ISBN: 9789506412609 - Manual De Ama Para La Satisfaccion Del Cliente Manual De Ama Para La Satisfaccion Del Cliente
Alan F Dutka

ISBN10: 950641260X  ISBN13: 9789506412609
Publisher: Ediciones Granica SA
Format: Paperback
Publication date: 01 Nov 2001

£26.00
Out of print

New & used from £8.70
ISBN: 9780201066456 - Fundamentals of Data Normalization Fundamentals of Data Normalization
Dutka, Alan F , Hanson, Howard H

ISBN10: 0201066459  ISBN13: 9780201066456
Publisher: Pearson Higher Education Addison Wesley
Format: Paperback
Publication date: 30 Jun 1989