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£22.50
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ISBN: 9780195573565 - How Brands Grow How Brands Grow
Byron Sharp

ISBN10: 0195573560  ISBN13: 9780195573565
Publisher: Oxford University Press Australia OUP Australia and New Zealand
Format: Hardback
Publication date: 01 Mar 2010
Brings science to marketing with practical findings that have been replicated, explained and generalised into 'laws' we can rely on. Provides insight for all business professionals to market their brands effectively. Author from University of... More