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ISBN: 9781405161084 - Basic Strategy in Context Basic Strategy in Context
Charles Baden-Fuller, Neil Thomson Neil Thomson

ISBN10: 1405161086  ISBN13: 9781405161084
Publisher: John Wiley and Sons Ltd Wiley-Blackwell (an imprint of John Wiley & Sons Ltd)
Format: Paperback
Publication date: 19 Mar 2010
Basic Strategy in Context centres on real-world firms and managers by giving each chapter's cases a higher weighting in importance and explanation than is normal. Given this emphasis on real-world as opposed to theoretical treatment the book... More

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ISBN: 9781405161077 - Basic Strategy in Context Basic Strategy in Context
Charles Baden-Fuller Neil Thomson

ISBN10: 1405161078  ISBN13: 9781405161077
Publisher: John Wiley and Sons Ltd Wiley-Blackwell (an imprint of John Wiley & Sons Ltd)
Format: Hardback
Publication date: 28 May 2010
Focuses on real-world firms and managers. Taking European and some international cases as the starting point, this book intends to link themes or topics to a description of their effect on the firm. It explains the theory using a range of modern... More