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£33.99
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ISBN: 9780324656206 - Essentials of Marketing Essentials of Marketing
Charles W Lamb, Joseph F Hair, Jr, Carl McDaniel

ISBN10: 0324656203  ISBN13: 9780324656206
Publisher: Cengage Learning, Inc South-Western
Edition: 6th
Format: Paperback
Publication date: 07 Jan 2008
ESSENTIALS OF MARKETING "takes you there"--helping you achieve complete marketing success--by delivering the best the market has to offer: cutting-edge coverage, powerful learning tools, captivating examples, and innovative applications that... More

£53.99
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ISBN: 9780324544015 - Introduction to Marketing Introduction to Marketing
Charles W Lamb, Joseph F Hair, Carl McDaniel

ISBN10: 0324544014  ISBN13: 9780324544015
Publisher: Cengage Learning, Inc South-Western
Edition: International ed of 9th revised ed
Format: Paperback
Publication date: 25 May 2007
Offers coverage, learning tools, examples, and applications that helps students to understand marketing concepts and to apply them to real-world practice. With a fresh, streamlined design, Introduction to Marketing, 9e "Takes You There"-... More

£31.99
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New & used from £5.89
ISBN: 9780324073515 - Essentials of Marketing with Infotrac Essentials of Marketing with Infotrac
Charles W Lamb, Joseph F Hair, Carl McDaniel

ISBN10: 0324073518  ISBN13: 9780324073515
Publisher: Cengage Learning, Inc South-Western
Edition: 2nd edition
Format: Paperback
Publication date: 12 May 2000

£36.00
Out of print

New & used from £0.73
ISBN: 9780324006384 - Marketing Marketing
Charles W Lamb, Joseph F Hair, Carl McDaniel

ISBN10: 0324006381  ISBN13: 9780324006384
Publisher: Cengage Learning, Inc South-Western
Edition: 5th Revised edition
Format: Hardback
Publication date: 20 Aug 1999
New edition of a text that presents new and essential marketing knowledge. In the 14 chapters, Lamb (marketing, Texas Christian U.), Joseph Hair (franchising and entrepreneurship, Louisiana State U.), and Carl McDaniel (marketing, U. More

£120.00
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New & used from £19.93
ISBN: 9781439039427 - Marketing Marketing
Charles W Lamb, Joseph F Hair, Jr, Carl McDaniel

ISBN10: 1439039429  ISBN13: 9781439039427
Publisher: Cengage Learning, Inc South Western Educational Publishing
Edition: 11th
Format: Hardback
Publication date: 07 Jan 2010
You experience marketing through billboards, television commercials, and even in the cereal aisle at the grocery store. Now MARKETING, Eleventh Edition--with its engaging presentation of concepts--will bring forward how much the principles of... More

£29.99
Out of print

New & used from £4.13
ISBN: 9780324125672 - Marketing Marketing
Charles W Lamb, Joseph F Hair, Carl McDaniel

ISBN10: 0324125674  ISBN13: 9780324125672
Publisher: Cengage Learning, Inc South-Western
Edition: 2nd Revised edition
Format: Multimedia Item
Publication date: 01 May 2001
This is a comprehensive marketing book organized around the marketing mix. Marketing is lively, interesting, and filled with current examples. The latest concepts, theories and marketing technologies are covered in a practical and contemporary... More

£40.69
Out of print

New & used from £5.89
ISBN: 9780324113907 - Essentials of Marketing Essentials of Marketing
Charles W Lamb, Joseph F Hair, Carl McDaniel McDaniel, Carl

ISBN10: 0324113900  ISBN13: 9780324113907
Publisher: Cengage Learning, Inc South-Western
Edition: 3rd Revised edition
Format: Multimedia Item
Publication date: 07 Feb 2002
This text provides comprehensive coverage of key marketing topics and issues of marketing. The book features in-depth coverage of marketing hot topics and an on-line Internet marketing chapter. Essentials of Marketing, 3e, continues the tradition... More

£38.66
Out of print

New & used from £2.24
ISBN: 9780324147988 - Marketing Marketing
Charles W Lamb, Joseph F Hair, Carl McDaniel

ISBN10: 0324147988  ISBN13: 9780324147988
Publisher: Cengage Learning, Inc South-Western
Edition: 7th Revised edition
Format: Multimedia Item
Publication date: 02 Feb 2003
Organized around the marketing mix, this thoroughly revised text provides students with an introduction to the dynamic world of marketing. The exciting new edition of Marketing continues the established tradition of adding value far beyond the... More

£48.99
In stock

ISBN: 9781133273875 - Introduction To Marketing Introduction To Marketing
Carl McDaniel, Joseph F Hair, Charles W Lamb

ISBN10: 1133273874  ISBN13: 9781133273875
Publisher: Cengage Learning, Inc South-Western College Publishing
Edition: International ed of 12th revised ed
Format: Paperback
Publication date: 27 Feb 2012
PART I: THE WORLD OF MARKETING. 1. An Overview of Marketing. Career Appendix. 2. Strategic Planning for Competitive Advantage. Marketing Plan Appendix. 3. Ethics and Social Responsibility. 4. The Marketing Environment. 5. Developing a Global Vision. More

£38.75
In stock

ISBN: 9781133190110 - MKTG (Marketing CourseMate Printed Access Card) MKTG (Marketing CourseMate Printed Access Card)
Carl McDaniel, Joseph F Hair, Charles W Lamb

ISBN10: 1133190111  ISBN13: 9781133190110
Publisher: Cengage Learning, Inc South-Western College Publishing
Edition: 6th Revised edition
Format: Multimedia Item
Publication date: 08 Mar 2012
Created through a "student-tested, faculty-approved" review process with direct input from students and faculty, "MKTG6" is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners. "MKTG6" employs up-to-date... More