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ISBN: 9780137085125 - The Facebook Era The Facebook Era
Clara C Shih

ISBN10: 0137085125  ISBN13: 9780137085125
Publisher: Pearson Education (US) Prentice Hall
Edition: 2nd Revised edition
Format: Paperback
Publication date: 21 Jul 2010
A world-renowned expert shows how to use social networks to drive value and profits in every area of business. This edition includes extensive new coverage on hypertargeting, opt-in channels, Twitter, buyer psychology, and more. "Clara's book is a... More

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ISBN: 9780137152223 - The Facebook Era The Facebook Era
Clara C Shih

ISBN10: 0137152221  ISBN13: 9780137152223
Publisher: Pearson Education (US) Prentice Hall
Format: Paperback
Publication date: 12 Mar 2009
Through case studies, examples, and a practical how-to guide, Shih, one of the world's top business social networking thought leaders and practitioners, helps individuals, companies, and organizations understand and take advantage of social... More