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£46.99
In stock

ISBN: 9780273752011 - E-Business and E-Commerce Management E-Business and E-Commerce Management
Dave Chaffey

ISBN10: 0273752014  ISBN13: 9780273752011
Publisher: Pearson Education Limited Financial Times Prentice Hall
Edition: 5th Revised edition
Format: Paperback
Publication date: 13 Jul 2011
This bestselling textbook offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on... More

£49.99
In stock

ISBN: 9780273711797 - Business Information Management Business Information Management
Dave Chaffey, Gareth White

ISBN10: 0273711792  ISBN13: 9780273711797
Publisher: Pearson Education Limited Financial Times Prentice Hall
Edition: 2nd Revised edition
Format: Paperback
Publication date: 02 Dec 2010
Information. Technology. Both resources are increasingly important as organisations seek to improve their performance. Applying information and technology can offer new ways to do business, increase the efficiency of business processes... More

£32.99
In stock

ISBN: 9780750689458 - EMarketing EXcellence EMarketing EXcellence
Dave Chaffey, Paul R Smith

ISBN10: 0750689455  ISBN13: 9780750689458
Publisher: Taylor & Francis Ltd Butterworth-Heinemann Ltd
Edition: 3rd Revised edition
Format: Paperback
Publication date: 15 May 2008
A guide to creating and executing e-marketing plans, this book combines established approaches to marketing planning with creative use of new digital communications. It is designed to support both marketers who are integrating e-marketing into... More

£46.99
In stock

ISBN: 9780273717409 - Internet Marketing Bestseller Internet Marketing
Dave Chaffey, Fiona Ellis-Chadwick, Kevin Johnston, Richard Mayer

ISBN10: 0273717405  ISBN13: 9780273717409
Publisher: Pearson Education Limited Financial Times Prentice Hall
Edition: 4th Revised edition
Format: Paperback
Publication date: 08 Dec 2008
Now in its fourth edition, Internet Marketing provides comprehensive, practical guidance on how companies can get the most out of the web to meet their marketing goals. Edited by Dave Chaffey, one of Europe's top thinkers in this area... More

£32.99
Not yet printed

ISBN: 9780415533379 - EMarketing EXcellence EMarketing EXcellence
Dave Chaffey, PR Smith

ISBN10: 0415533376  ISBN13: 9780415533379
Publisher: Taylor & Francis Ltd Routledge
Edition: 4th Revised edition
Format: Paperback
Publication date: 30 Sep 2012
Now in its fourth edition, the hugely successful Emarketing Excellence is fully updated; keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date customer-centric e-marketing plans. More

£95.00
Not yet printed

ISBN: 9780415533355 - EMarketing EXcellence EMarketing EXcellence
Dave Chaffey, PR Smith

ISBN10: 041553335X  ISBN13: 9780415533355
Publisher: Taylor & Francis Ltd Routledge
Edition: 4th Revised edition
Format: Hardback
Publication date: 30 Sep 2012
Now in its fourth edition, the hugely successful Emarketing Excellence is fully updated; keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date customer-centric e-marketing plans. More

£32.99
Usually despatched within 10 days

New & used from £18.74
ISBN: 9780750680677 - Total E-mail Marketing Total E-mail Marketing
Dave Chaffey

ISBN10: 0750680679  ISBN13: 9780750680677
Publisher: Taylor & Francis Ltd Butterworth-Heinemann Ltd
Edition: 2nd Revised edition
Format: Paperback
Publication date: 15 Aug 2006
Total E-mail Marketing 2e shows how to run effective e-mail campaigns aimed at both customer acquisition and retention. The book covers much more than guidelines on e-mail creative. It explains in detail how to plan and execute e-mail campaigns... More

£49.99
In stock

ISBN: 9780273716624 - Business Information Systems Business Information Systems
Paul Bocij, Dave Chaffey, Andrew Greasley, Simon Hickie

ISBN10: 027371662X  ISBN13: 9780273716624
Publisher: Pearson Education Limited Financial Times Prentice Hall
Edition: 4th Revised edition
Format: Paperback
Publication date: 21 Aug 2008
Business Information Systems does not assume any previous knowledge of IS or ICT, and new concepts are simply defined. New business examples, case studies and web links are fully integrated throughout illustrating the relevance and impact of... More

£40.99
Out of print

New & used from £4.08
ISBN: 9780273683780 - E-business and E-commerce Management E-business and E-commerce Management
Dave Chaffey

ISBN10: 0273683780  ISBN13: 9780273683780
Publisher: Pearson Higher Education FT Prentice Hall
Edition: 2nd Revised edition
Format: Paperback
Publication date: 04 Dec 2003
Drawing on perspectives and models from disciplines as diverse as information systems, strategy, marketing, operations and human resources management, this new edition also features increased coverage of legal and regulatory issues, not-for... More

£31.99
Usually despatched within 10 days

New & used from £12.95
ISBN: 9780750663175 - Content is King Content is King
Dave Chaffey, David Mill

ISBN10: 0750663170  ISBN13: 9780750663175
Publisher: Taylor & Francis Ltd Butterworth-Heinemann Ltd
Format: Paperback
Publication date: 05 Apr 2005
Covers the basic principles of copywriting, along with more specific guidance on writing for online sources. This work highlights the differences between writing for online and offline to enable the reader to distinguish between the two. More