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ISBN: 9780273688846 - Marketing Payback Marketing Payback
David Merrick, Robert Shaw

ISBN10: 0273688847  ISBN13: 9780273688846
Publisher: Pearson Education Limited Financial Times Prentice Hall
Format: Paperback
Publication date: 27 Apr 2005
If you are drowning in data yet wondering whether you sales promotions are effective, want a more reliable sales forecast or simply want to justify a marketing budget, Marketing Payback will help you to unlock the relationship between customer... More