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ISBN: 9780470453070 - Trump University Marketing 101 Trump University Marketing 101
Don Sexton

ISBN10: 0470453079  ISBN13: 9780470453070
Publisher: John Wiley and Sons Ltd John Wiley & Sons Ltd
Edition: 2nd Revised edition
Format: Hardback
Publication date: 26 Jan 2010
Trump University Marketing 101 second edition combines the biggest name in business, Donald Trump, with the 40-year teaching and professional experience of one of the leading Ivy League professors in marketing, Don Sexton. A new edition of the... More

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ISBN: 9780470189009 - Trump University Branding 101 Trump University Branding 101
Don Sexton

ISBN10: 0470189002  ISBN13: 9780470189009
Publisher: John Wiley and Sons Ltd John Wiley & Sons Ltd
Format: Hardback
Publication date: 17 Oct 2008
Author Don Sexton has taught marketing at Columbia University for more than forty years, and now shares his lifetime of experience with you. Each chapter presents an in-depth explanation of a key branding idea and explores it using a... More

£28.99
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New & used from £8.62
ISBN: 9780136043324 - Value Above Cost Value Above Cost
Don Sexton

ISBN10: 0136043321  ISBN13: 9780136043324
Publisher: Pearson Education (US) Prentice Hall
Format: Hardback
Publication date: 06 Apr 2009
Award-winning professor and top consultant Sexton demonstrates why Customer Value Added (CVA) is such a powerful tool for quantifying customer value and the business activities that achieve it. Using CVA, Sexton demonstrates how to systematically... More

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ISBN: 9780471916901 - Trump University Marketing 101 Trump University Marketing 101
Don Sexton

ISBN10: 0471916900  ISBN13: 9780471916901
Publisher: John Wiley and Sons Ltd John Wiley & Sons Inc
Format: Hardback
Publication date: 21 Jul 2006
Each chapter focuses on one key marketing idea and explores it in a straightforward, non-academic manner with exercises and examples that show the idea in action. "Trump University Marketing 101" combines the biggest name in business with the 40... More

£20.39
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ISBN: 9780470453070 - Trump University Marketing 101 Trump University Marketing 101
Sexton, Don

ISBN10: 9780470055830  ISBN13: 9780470055830
Publisher: John Wiley & Sons Wiley
Format: Electronic Book
Trump University Marketing 101 combines the biggest name in business with the 40-year teaching experience of one of the most well-known marketing thinkers in academia. Without an MBA in marketing, how can today’s entrepreneurs and business... More

£20.39
Available for download

ISBN: 9780470453070 - Trump University Marketing 101 Trump University Marketing 101
Sexton, Don

ISBN10: 9780470570081  ISBN13: 9780470570081
Publisher: John Wiley & Sons Wiley
Format: Electronic Book
Trump University books are practical, straightforward primers on the basics of doing business the Trump way—successfully. Written by leading experts and including an inspiring Foreword by Trump himself, these books present smart business... More

£20.39
Available for download

ISBN: 9780470453070 - Trump University Marketing 101 Trump University Marketing 101
Sexton, Don

ISBN10: 9780470570067  ISBN13: 9780470570067
Publisher: John Wiley & Sons Wiley
Format: Electronic Book
Trump University books are practical, straightforward primers on the basics of doing business the Trump way—successfully. Written by leading experts and including an inspiring Foreword by Trump himself, these books present smart business... More

£17.95
Out of print

ISBN: 9780872011502 - Corporate Promotables Corporate Promotables
Sexton Adams, Don Fyffe

ISBN10: 087201150X  ISBN13: 9780872011502
Publisher: Gulf Publishing Co
Format: Hardback
Publication date: 01 Dec 1964