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ISBN: 9780205595822 - Understanding Media in the Digital Age Understanding Media in the Digital Age
Everette E Dennis, Melvin L DeFleur

ISBN10: 0205595820  ISBN13: 9780205595822
Publisher: Pearson Education (US) Pearson
Format: Paperback
Publication date: 02 Sep 2009
Written by two of the field's most eminent experts, this exciting new introduction to mass media makes connections between communication research and the reality of the media industry. Understanding Media in the Digital Age shows readers how to... More

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ISBN: 9780395674048 - Understanding Mass Communication Understanding Mass Communication
Melvin L DeFleur, Everette E Dennis, Melvin L DeFleur

ISBN10: 0395674042  ISBN13: 9780395674048
Publisher: Houghton Mifflin Houghton Mifflin (Academic)
Edition: 5th Revised edition
Format: Paperback
Publication date: 31 Mar 1994
This text offers extensive coverage of the history and development of the various communications media. It incorporates a detailed examination of how they are shaped by economics and politics. Ancillary package available upon adoption. More

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ISBN: 9780618128570 - Understanding Mass Communication Understanding Mass Communication
Melvin L DeFleur, Everette E Dennis

ISBN10: 0618128573  ISBN13: 9780618128570
Publisher: Houghton Mifflin Houghton Mifflin (Academic)
Edition: 7th Revised edition
Format: Paperback
Publication date: 17 Aug 2001
How have the media come to be organised the way they are? How do the media actually function? How does the flow of information from the media to audiences affect people, both individuals and collectively? Two prominent researchers in the field of... More

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ISBN: 9780395871126 - Understanding Mass Communication Understanding Mass Communication
Melvin L DeFleur, Everette E Dennis

ISBN10: 0395871123  ISBN13: 9780395871126
Publisher: Cengage Learning, Inc Houghton Mifflin
Edition: 6th Revised edition
Format: Paperback
Publication date: 23 Jan 1998

£19.75
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ISBN: 9780395472729 - Understanding Mass Communication Understanding Mass Communication
Melvin L DeFleur, Everette E Dennis

ISBN10: 0395472725  ISBN13: 9780395472729
Publisher: Houghton Mifflin
Edition: 4th Revised edition
Format: Paperback
Publication date: 01 Mar 1991

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ISBN: 9780395746813 - Understanding Mass Communication Understanding Mass Communication
Melvin L DeFleur, Everette E Dennis

ISBN10: 0395746817  ISBN13: 9780395746813
Publisher: Houghton Mifflin Houghton Mifflin (Academic)
Edition: New ed of 5 Revised ed
Format: Paperback
Publication date: 23 Nov 1995
Considers the changing field of mass communication and presents a comprehensive coverage of the history and development of the media. The text incorporates an examination of how economics and politics shape mass media and their role in American... More